Sugar Cosmetic Case Study – Strong Foundation
SUGAR Cosmetic Case Study – Strong Foundation! In the midst of goliath-like companies, sugar cosmetics sprouted with minimal resources and innovative products and tons of hustle has resulted them to break barriers and rise above all the giants. In 2012, Kaushik Mukherjee and Vineeta Singh started FAB BAG, a beauty subscription business. With Rs. 599 …
Byju’s Case Study – Successfully Promoted
Byju’s Case Study – Successfully Promoted! A bright kid from Kerala scoring 100 percent of CAT exams twice for fun was destined to create and lead something as mammoth as BYJU’s. Byju Raveendran the founder of Byju’s, was an engineer for a UK-based transportation company. While working, he began assisting his friends in completing the …
Paytm Case Study – Transaction Successful
Paytm Case Study – Transaction Successful Paytm is India’s largest payment, trading, and e-wallet service. It started in 2010 and is a trademark of the parent organization One97 Communications, founded by Vijay Shekar Sharma. At that time they were providing services such as prepaid portable platform and DTH empowerment platform and later included an information …
Nykaa Case Study – The Beauty Within
Nykaa Case Study – The Beauty Within From starting the business on family funds to becoming India’s first unicorn startup led by a woman, while also redefining e-commerce’s beauty and personal care space in India. The story of Nykaa is not only very inspiring but also an amazing case study to understand how well planning …
Zomato Case Study – Delicious Delivery
Zomato Case Study – Delicious Delivery! India’s first and one of the leading multinational restaurant aggregators and food delivery companies. In just over a decade, the dream of 2 IIT graduates to provide people easy access to restaurant food turned into a global corporation currently worth over $5 billion. In 2008, when Deepinder Goyal and …