Paytm Case Study - Transaction Successful
Paytm is India’s largest payment, trading, and e-wallet service. It started in 2010 and is a trademark of the parent organization One97 Communications, founded by Vijay Shekar Sharma. At that time they were providing services such as prepaid portable platform and DTH empowerment platform and later included an information card, various postpaid cost installments, and a mobile home app in 2013. In January 2014, the organization ran a Paytm pocketbook, and Indian Railways and Uber included it as an online payment option.
In 2015, it introduced other operating conditions such as command costs, municipal metro power supply, gas, and water charging payments. Paytm also started calling the Indian Railways payments corridor.
Paytm gained real momentum in 2016 after the government introduced a demonetization ban that led to the banning of high-value money notes and digital payments were promoted. By 2017, Vijay Shekhar Sharma had become the youngest billionaire in India.
In 2017, Paytm became the first payment program in India to surpass the download of 100 million applications. That same year, it introduced Paytm Gold, which enabled customers to purchase as little as ₹ 1 pure gold on the web. It also upgraded Paytm Payment Bank and ‘Inbox’, as well as a platform for notification of speech installations among other products.
Paytm is focused mainly on it’s indian customers, especially mobile phone customers. Many Indian clients have seen the computer world as an opportunity to open a financial balance. If the Access to simple online payment has exceeded the mark, we will experience unsatisfactory information. Paytm has introduced itself as a superior option to deal with such situations.
Paytm uses eight revenue models, which allow this payment platform to remain functional and efficient. These are Interest, Advertisement and Commission.
- Interest – Paytm generates 46% on escrow account at national bank. As per the RBI’s instructions, Paytm wallet money goes into the interest-bearing account.
- Advertisement: Paytm sells its top banner site and digital space in the app at various brands to earn money.
- Commission: The portal charges a commission amount to cover service charges and overcharges. The merchant also needs to pay one percent of the commission to transfer the wallet to his bank account.
Several banking institutions and financial service providers are affiliated with Paytm to market their products to earn commission money.
Payment Gateway: Paytm has already emerged as a secure, smooth and reliable payment gateway solution, where, it charges 1.99 percent on all transactions. RuPay Cards are exempt from any charge up to Rs. 10,000.
A parent of fintech company Paytm, today said operating revenue grew by 64% annually by ₹ 1,090 crores for the quarter ended September 2021.
The platform has 337 million users, according to the company’s filing. Between 2020 to 2021 Paytm has handled transactions worth more than $53 billion.
Some of the shareholders of Paytm are Jack ma, Ratan Tata, and Berkshire Hathaway ( Warren Buffett ) for whom Paytm is the first technology company that he is making an investment in.
By bringing bank to your fingertip, Paytm became an online payment tycoon!